Lunar New Year, Nyepi and Eid Within Five Weeks in 2027: A 16-Week Promo Plan for Small Shops
Indonesia's official 2027 calendar puts Lunar New Year on 6 February, Nyepi on 8 March and Eid al-Fitr on 10 to 11 March. Three shopping peaks land within five weeks. Here is a 16-week countdown plan for a small shop.Indonesia's official 2027 calendar puts Lunar New Year on Saturday, 6 February, Nyepi on Monday, 8 March, and Eid al-Fitr on Wednesday and Thursday, 10 to 11 March. The dates were set by a joint decree of three ministers published by the State Secretariat on 15 September 2026.
For a shop, that means three shopping moments squeezed into roughly five weeks, all arriving straight after the year-end season. Harbolnas 2026, Indonesia's national online shopping festival, itself runs from 10 to 16 December 2026, according to Investortrust on 27 August 2026. If first-quarter planning only starts in January, some decisions are already late.
The anchor dates
| Moment | Date | Joint leave |
|---|---|---|
| Harbolnas 2026 | 10 to 16 December 2026 | None |
| Lunar New Year 2578 (Imlek) | Saturday, 6 February 2027 | Friday, 5 February |
| Nyepi, the Balinese Day of Silence (Saka New Year 1949) | Monday, 8 March 2027 | None |
| Eid al-Fitr 1448 Hijri (Lebaran) | Wednesday and Thursday, 10 to 11 March 2027 | 9, 12 and 15 March |
Joint leave (cuti bersama) refers to the bridge days the government declares around a holiday.
Two notes. First, the start date of Ramadan is not in the sources we used, so we do not state one. For planning, assume the fast begins roughly a month before Eid, which puts it not long after Lunar New Year, and wait for the government's determination. Second, the Eid date itself can shift under the same determination.
Why 16 weeks
Counting from Monday, 16 November 2026, week 16 is the week of 1 March 2027, right before Nyepi and Eid. That is our own calendar count. Sixteen weeks sounds long, but six of them are taken up by Harbolnas, Christmas and New Year.
Everything below is our practical advice on Ramadan 2027 business preparation, not fact from the sources.
The countdown, week by week
| Week | Starts | Main work |
|---|---|---|
| 1 to 3 | 16 November | Decide which moments to work. Ask suppliers for quotes on first-quarter stock and packaging. Clean up the customer list. |
| 4 to 5 | 7 December | Focus on Harbolnas. Record new buyers properly, because they are your customer list in February. |
| 6 to 7 | 21 December | Christmas and New Year season. Place Lunar New Year stock orders before suppliers close. |
| 8 to 9 | 4 January | Review December. Fix Lunar New Year bundles, prices and order cut-off. Order Ramadan and Eid stock. |
| 10 to 11 | 18 January | Contact past customers for Lunar New Year. Prepare photos and a price list for Eid hampers. |
| 12 | 1 February | Lunar New Year week. Close those orders a few days before 6 February. |
| 13 to 14 | 8 February | Open Eid hamper orders. Contact customers who bought in a previous Eid season. |
| 15 | 22 February | Peak ordering. Announce the final order and delivery cut-off. |
| 16 | 1 March | Close hamper orders. Finish deliveries before Nyepi and the Eid holiday stretch. |
Pick your moments, do not work all of them
Three moments in five weeks tempt you to run them all. For a small team that usually ends in three half-finished campaigns. Questions that help:
- From last year's sales records, which moment actually lifted orders?
- Does your product work as a gift, as a daily need, or both?
- Where are your customers? If you sell or ship to Bali, ask your courier and suppliers about their operating schedule on Nyepi.
One main moment and one supporting moment is enough.
Stock and order cut-offs
- Order stock earlier than usual. Ask suppliers when they close around Lunar New Year and Eid, and how long the lead time is for packaging.
- Set the order cut-off before promotion starts. For hampers, count back from the last day your courier can still deliver before the holidays. Ask your courier for the schedule, do not guess.
- Leave a margin. Set the maximum number of parcels your team can pack per day, then stop taking orders once you reach it.
Contacting past customers on WhatsApp
The messages that work best go to people who already know your shop. We do not recommend mass messages to numbers that have never bought from you.
- Build the list from last year's buyers at the same moment, plus Harbolnas and December buyers.
- Send in stages, for example a few dozen people a day, so the replies that come in can still be handled well.
- Give the context. "Last year you ordered a cookie box for Eid, this year we are taking orders until such a date" is more polite and more useful than a promotional flyer.
- Respect a no. Mark customers who do not want to be contacted and do not message them again.
Sharing the chat workload
When three peaks sit close together, the bottleneck is usually not stock. It is the inbox.
- Write standard answers to the questions that are sure to come: price, what is in the bundle, order cut-off, delivery cost, and opening hours over the holidays.
- Split the shifts. Decide who handles chat at which hours, including on the joint leave days of 5 February and 9 March if the shop keeps serving.
- Record promises. Every promise to a customer, such as "I will let you know about stock tomorrow", should be written as a task with a date, not remembered.
- Prepare a holiday message. Before Nyepi and Eid, post a note saying when chats will be answered again.
In Polynusa, one business WhatsApp number can be worked by several staff from a shared inbox, with notes and follow-up tasks per customer, so a shift change does not break the conversation.
What to check again later
- The government's determination of the start of Ramadan and of Eid.
- Courier and supplier operating schedules over Lunar New Year, Nyepi and the Eid holidays.
- Stock left after December, before you order for the first quarter.
Sources
- State Secretariat of Indonesia (Kementerian Sekretariat Negara), 15 September 2026: Inilah SKB 3 Menteri Libur Nasional dan Cuti Bersama 2027
- Investortrust, 27 August 2026: Pemerintah Targetkan Transaksi Harbolnas 2026 Capai Rp 40 Triliun
FAQ
When are Lunar New Year, Nyepi and Eid in 2027 in Indonesia?
According to the joint ministerial decree published by the State Secretariat: Lunar New Year on 6 February, Nyepi on 8 March and Eid al-Fitr on 10 to 11 March 2027.
When does Ramadan 2027 begin?
The start date of the fast is not in the sources we used. Plan for roughly a month before Eid and wait for the government's determination.
When should a shop start contacting customers about Eid offers?
Our suggestion is to start with customers who bought in the same season before, about four to five weeks ahead of Eid, not with mass messages to unknown numbers.